How to use cluster analysis to find segments in survey data–from pre-processing and choosing K to…
How to move from a raw interview transcript to themes through the discipline of coding and…
A basic walkthrough of concept test design from survey architecture and stimulus construction to…
A working guide to value propositions, and jobs to be done.
Three lenses for ethical practice in marketing research.
Moving from a battery of survey items to a small set of validated composite scores using…
Moving from describing survey data to explaining it with correlation and simple regression.
A walkthrough of one-way ANOVA using real audience survey data. Covers the F-statistic, Tukey HSD…
When to use each tool, and what regression tells you about an experiment that a simple group…
A practical guide to making sense of survey data.
An introduction to latent variables and multi-item scales.
An overview of positioning best practices.
Lead with the answer, then show the evidence. A practical guide to structuring research…
How respondents construct answers in real time and the heuristics and biases that shape those…
