I’m Larry Vincent and I teach at the USC Marshall School of Business. My work sits at the intersection of marketing research, consumer behavior, and the unsettled terrain that opens up when new technology reshapes how people decide what to buy, watch, trust, and ignore.
Most of my teaching hours go to graduate students. I’m a member of the core faculty for the full-time MBA program and the academic director of the Executive MBA program, and I teach core courses in the MS in Marketing program as well as graduate and undergraduate electives in customer research, product innovation, and brand strategy.